Shel Perkins is a graphic designer, management consultant, and educator with more than twenty years of experience in managing the operations of leading design firms in the US and the UK. He provides management-consulting services to a range of creative firms in both traditional and new media.
He has written the Professional Practice column for STEP magazine and the Design Firm Management column for Graphics.com. He is co-author of the AIGA Standard Form of Agreement for Design Services, a model contract used by many designers.
The revised and expanded third edition of Shel's best-selling book, Talent Is Not Enough: Business Secrets For Designers, is available in e-book format from Peachpit.com and Amazon. He teaches graduate-level courses in professional practices, and he has served on the national boards of AIGA and the Association of Professional Design Firms.
Shel has been honored as an AIGA Fellow "in recognition of significant personal and professional contributions to raising the standards of excellence within the design community."
The Big Picture
° Business plan issues
° Marketing strategy
° Ownership transition
° Financial management
° Human resources
° Growth & change
It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, he brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry.
President, Maddocks & Company
Shel Perkins is a senior media professional with a range of skills which is both broad and deep. He has expert knowledge of business management and is every bit as strong in practice as he is in theory, with abilities that embrace the needs of both a start-up and an ongoing operation.
Former Managing Director, Pittard Sullivan Ltd.
Shel provides a wealth of useful information. I believe his unique background and extensive experience give him a real advantage in getting right to the heart of whatever issues a creative firm is experiencing.
Shel understands the business challenge that the combination of creative processes and effective management can present.
About the Book
This is the best left-brain business book I've ever read for right-brain designers. And, having two right brains, I know what I'm talking about. I'm recommending Shel's book to every student of mine and buying a copy for each designer on my staff.
Our favorite design consultant and your future best friend, Shel Perkins, literally wrote the book on this subject. Because he's a designer himself, he can give advice in a way that doesn't make creative types want to hurt themselves.